Our Team
Marcin Nadstawski
Strategy & Innovation
From the very beginning associated with consumer insight in the field of innovation and branding (mainly FMCG). Uses the best global solutions for combining consumer research with business practice. For many years researcher / team manager at Pentor / Pentor RI / TNS Pentor / TNS. He introduced to the market following brands: Douwe Egberts, Wiejskie Ziemniaczki, Basia, Pulmoll. Experienced concept maker. Passionate about behavioural models, a specialist in extremely difficult, complex topics related to consumer insight. A sceptic in terms of consumer declarations, a fan of cognitive holism and interactive innovation workshops.
Adam Szymczak
Insight & Branding
More then 20 years of experience in the industry. Expert in Brand & Communication (brand portfolio, strategy and communication) as well as in Innovation & Product Development (leader of IPD Area of Expertise in Kantar TNS for more then 10 years). Main successes: Czysta Żołądkowa Gorzka, Stock Prestige, Somersby, Kubuś Waterrr but also first ever co-creation workshops with Clients and creative consumers in the research industry in Poland. Trainer in Innovation (for marketing departments). Qualitative research fan (Head of Qual for last few years). Project Manager of hundreds research (local and international).