marketFeedback™ - breaking down barriers to brand growth
Vision of change
Analysing the brand's weaknesses, we draw up a vision of change - strategic recommendations for overcoming existing barriers to growth. By effectively addressing the needs of light/non-users of the brand, we increase brand penetration on the market.
Brand matching
We determine the brand mismatch at the level of all marketing-mix elements, including: image, communication (TV, packaging, etc. ), price, product (sensory test), size, variants, etc. Analysis of our strengths allows us to keep what is most valuable.
A holistic approach
The process is characterized by a holistic approach resulting from modern knowledge of brand strategy (e. g. Byron Sharp) and long-term research experience complemented by discoveries of behavioural economics, cognitive psychology and neurology.