Brand & Storytelling
Contemporary neurology helps us to faithfully recreate events and accompanying emotions through cognitive interviews. Thanks to our own solutions in their moderation, we discover magical moments – moments saturated with emotions in the occasions of consumption of a particular market segment and faithfully reproduce them. The analysis of current cultural trends, metaphors, archetypes and storytelling make it possible to create a fascinating narrative about the brand and its products.
marketPlay™
The approach is to support the creation of fascinating narratives for the brand that are culturally well established.
- Magic Moments
- Identification of archetypes
- Activate the 'Aspirational Self'
- The Hero's Journey
marketFeedback™
The approach supports building an effective market strategy for the brand, based on breaking down barriers to growth.
- Strengths and barriers to growth
- Increase in penetration
- Marketing Optimization - Mix
- Model BAFF
insightLab™
The approach supports the creation of important insights for the brand, embedded in the lifestyle of its users.
- Linking insights relating to emotions to the category
- A deeper understanding of lifestyle, including how to spend time
- Identification of key attitudes and values and main aspirations